Holly Campbell Coaching
Support for the person holding everyone else together
I help everyday allies support the people they love through anxiety, depression, suicidal thoughts, and intense mental health crises with more confidence and less panic—without trying to become their therapist.
Here, you’ll learn how to:
✨ Have steadier, safer conversations in hard moments
✨ Respond without freezing, fixing, or spiraling
✨ Take care of yourself and the person you support
Feel safer in hard moments
Know what to say
(and what not to)
Stop carrying it all alone
Why I Created Holly Campbell Coaching
I’ve spent most of my life on both sides of mental health crisis—first as the kid who didn’t have words for what was going on, and now as the adult people call when things feel too big to carry alone.
I started experiencing anxiety and depression as a kid and had my own suicidal thoughts long before anyone around me knew how to talk about it. My mom did the best she could with what she had, but the language and support just weren’t there yet.
Years later, I became a clinical social worker, worked for over a decade in community mental health, and now supervise crisis counselors on the 988 Suicide & Crisis Lifeline. I’ve seen how much courage it takes to ask for help—and how much weight lands on the people trying to support them.
Holly Campbell Coaching exists because those supporters matter too. You deserve spaces, tools, and conversations that help you feel steadier and more prepared, without having to turn yourself into a therapist.
You don’t have to do this alone
If you’re here, there’s a good chance you’re:
🟣 Supporting someone you love through anxiety, depression, or suicidal thoughts
🟣 Afraid of “saying the wrong thing” and making it worse
🟣 Tired of feeling like you have to be the strong one for everyone
🟣 Unsure when to handle it on your own and when to bring in more support
🟣 Carrying a lot of fear, love, and responsibility with very little guidance
Wherever you are in this, you’re not failing—
and you don’t have to figure it out by yourself.
Different levels of support for different seasons
The ways we can work together
Private Facebook Community
Suicide Prevention for Everyday Allies is a gentle space for frontline supporters - parents, partners, friends, teachers, mentors, leaders and helpers - who are walking alongside someone in mental health or suicidal crisis.
Learn, ask questions, and feel less alone with others who “get it.”
Everyday Ally Tools & Guides
Short, printable tools to help you through the hardest moments—like the Top 5 Conversation Starters, Early Warning Signs Cheat Sheet, the S.A.F.E. 60-Second Scan, and more.
These are designed so you’re not scrambling for words in the moment.
Coaching &
The Empowered Ally Blueprint
For allies who want deeper, structured support, I offer 1:1 coaching and a signature program to help you move from constant crisis mode into steadier, more confident allyship—especially around suicidal thoughts.
We’ll focus on your real conversations, patterns, and fears.
How it works
Whether we connect through the group, a guide, or coaching, the heart of the work is the same: calm, clear support for real-life moments.
We talk about what’s going on for you and the person you support—what feels scariest, what’s been helping, and where you feel stuck.
Connect & get clear
You get practical scripts, questions, and check-ins you can actually use in hard moments—not clinical jargon or a 40-page manual.
Learn simple tools that fit your life
We keep what works, tweak what doesn’t, and build your confidence over time so you’re not carrying this alone or guessing every second.
Practice, adjust, and feel steadier
Why work with me
Hi, I’m Holly.
I’m a licensed clinical social worker and crisis specialist who’s spent over a decade in community mental health, crisis intervention, trauma work, and suicide prevention.
I currently supervise crisis workers on the 988 Suicide & Crisis Lifeline and have walked alongside thousands of people in their hardest moments—as the person in crisis and the one supporting them.
Holly Campbell Coaching is where I bring that experience to the everyday allies: parents, partners, friends, teachers, mentors, community leaders, and helpers who care deeply and don’t want to do this alone but also don’t want another clinical textbook.
My work is calm, practical, and trauma-informed—so you can feel steadier without turning into someone you’re not.
First step, not a full overhaul
Get the Top 5 Conversation Starters
for Tough Moments with Loved Ones
These gentle, judgment-free openers are designed for those “I don’t know what to say” moments—whether your loved one is pulling away, having a hard day, or hinting at not wanting to be here.
You’ll get five simple prompts you can use right away, plus a few tips to keep the conversation safer and less overwhelming for both of you.
